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Over the years !iT Collective, formerly !iT, has become known for its continuing vision and innovation in the contemporary marketplace. At !iT Collective we understand Fashion, but more importantly we understand Women. Maintaining our commitment to offering the perfect jeans for the current woman in today’s fashion, we utilize the latest denim technology and craftsmanship to provide the perfect fit for the “Current Woman.”

The Current Woman is stylish but is also adapting to her changing body. She seeks today’s fashion while being more conscious of figure-flattering apparel. We have aligned ourselves with the needs of the Current Woman. Our values are her values.

Based out of Los Angeles, !iT Collective designs pieces for the Current Woman to suit her life and changing roles, so she can look and feel confident and beautiful.