!iT COLLECTIVE | For the Current Woman.

Cute Valentine’s DIY

With Valentine’s Day just around the corner, it’s inevitable that we share a Valentine’s Day DIY. Here’s a quick, easy, and inexpensive idea that we found on Emily Schuman’s blog “Cupcakes and Cashmere”. It’s a perfect little last-minute project even for those who don’t have a valentine this year. I mean, who doesn’t love tea? — Especially when it’s got that special personal touch <3 







All Images reposted from Cupcakes and Cashmere 

Spring/Summer Look Book

The !iT Women’s Spring 13 collection “American Icons” depicts a visual tour that chronicles the women who blur the line between classic and contemporary.  The collection is an homage to the American Woman where sugary pastels in the softest stretch fabrications give way to strong hues of classic red and blues.

Relying on her inherent sense of confidence, the !iT woman knows that the complete look requires the right woman underneath.

Holiday Giveaway

!iT Holiday Giveaway

Make sure to enter our Holiday Giveaway for your chance to win a new pair of !iT just in time for the holidays!

Entering is easy:

1. Follow !iT on Facebook if you don’t already.

2. Leave a comment on the giveaway post on Facebook telling us what your favorite holiday activity is or tell us what you’re wishing for this holiday!

Good Luck!

*Winners will be randomly selected and announced on December 21st.

*Giveaway is open to U.S residents only and ends on 12/20/12 at 11:59 pm PST.

This makes us smile

In Japan, the Nabana no Sato garden on the island of Nagashima in Kuwana created a light garden transforming the space into a 7 million LED light illuminated winter journey!  This kind of reminds us of the forests in the movie AVATAR.

Garden website: nagashima-onsen.co.jp

Photos from Bored Panda

Cat Power

SUN is the first studio album of original material from Cat Power in over six years and was recorded in the wake of singer Chan Marshall’s breakup with her boyfriend of four years, actor Giovanni Ribisi. The album hears dark tracks as well as several upbeat tracks but can be eerie, with loads of echo and dark corners with strange percussion and electronic sounds. Overall the album is a portrait of Marshall evolving as an artist and reflecting influences from her life.

!iT Video

Check out the new !iT video and see a quick preview of what’s in store for this Fall season!!!

A Special Trunk Show

Check out the photos from our latest trunk show at The Blues Jean Bar in Santa Monica.  Thanks to all the people who made it out, it was so much fun, and congratulations to the winners of our raffles, enjoy your new jeans!!!  Keep checking back for new !iT events coming soon :)

A Threaded Sun

Yarn bombing artist HOT TEA (Eric Rieger) created this amazing installation at the Minneapolis Institute of Arts entitled Letting Go.  The piece incorporates 84 miles of colored string that forms the artist’s interpretation of the sun and the warmth and love one receives from those they’ve had to let go of.  The installation spans two floors and is meticulously made from 14,000 individual strands of yarn.  A circle of artificial grass lays underneath the installation to view the beautiful effect of the strings glistening  in the sunlight.

Photographs courtesy of Amanda Hankerson and Eric Rieger

Chill Out this Summer with Some Drink Décor

We are all about the warm weather and enjoying the sun and what better way to do it than to fix up some chilled drinks.  Here are some cool ways to add that touch of flavor, literally and visually, to your favorite summer drinks.


From The Culinary Tribune:

An easy and fun way to add something special to your drink.

Mint ice cubes: Add several mint leaves in hot water until water gets enough minty flavor (take out the leaves because they turn dark) Add fresh mint leaves to the mint-flavored water once it cools down and freeze
Lemon ice cubes: Add lemon juice and lemon slices to water and freeze
Blueberry ice cubes: Add fresh blueberries to water and freeze

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From Divas Can Cook:

Cute party idea, just add to champagne, martini, or another favorite drink and serve!  Simple and fun.

Simply skewer some fruit (raspberries, strawberries, blueberries, peach, kumquat, etc.) with large tooth picks or similar and place on a plate in the freezer until thoroughly frozen.

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Great to add to some Baileys or even garnish an Irish whisky on the coffee rocks if thats more your speed.

Just add your favorite coffee to the ice cube tray and freeze.

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Your guests will love this creative addition to any summer drink.  A little more effort than normal ice but well worth it when reaping the rewards.

First find long narrow bags or long ice cube trays if you can find them or popsicle molds.  Ice candy is basically a popsicle made from a combination of water or sweetened young coconut water (buko juice) and an assortment of fruit, juices and herbs.  A few to try:  limeade w/ pomegranate seeds and mint  //   young coconut water and lime zest  //  crushed ripe strawberries and milk  //  pineapple juice with lychee fruit  //  young coconut water w/ lemon peel and mint  //  water and small cucumber pieces  //

Fill the bags/molds with the ingredients, tie off the top and throw into the freezer.  When ready to serve just have your guests peel off the plastic and toss it in their drinks (if you only peel it back 3/4 of the way, the ice candy doubles as a stirring stick).  It can be a bit of an adventure in trial and error to find the perfect beverage/alcohol for different ice candy.

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From Martha Stewart

More for look than taste, but a beautiful addition to any drink or cocktail that is sure to get attention.

To suspend flowers in the cubes, work in layers: Fill an ice tray (one that makes large cubes so the ice will last longer) a quarter of the way with water, add flowers facing down, and freeze. Add more water to fill halfway, and freeze. Fill to the top, and freeze again.

For ice that’s especially clear, use distilled water that has been boiled and then cooled. This limits impurities and air bubbles, which make ice cloudy.

Use only edible flowers, such as orchids, nasturtiums, pansies, and snapdragons, that have been grown to be eaten (to ensure they haven’t been treated with chemicals).


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We’ve posted about artist/songwriter LP before and since then she has been working tirelessly to constantly release new content including impressive covers, videos of sets, interviews, and just plane old video of her daily life that lets us know she is loving every minute of it.  This recent video is amazing and is of LP with her usual sidekick, the ukulele, putting her spin on a Delta blues classic, Leadbelly’s “In The Pines.”  The open loft she is recorded in creates a powerful and somewhat eerie cadence that is perfectly matched by her incredible whistling.

Check out LP’s latest album here courtesy of Warner Bros. and Rolling Stone