Welcome the warm weather in style!
Now that the warm spring is giving way to a hot summer, style up some looks using one of !iT’s hottest styles, the Bureau Trouser Shorts. Dress them up or dress them down! These shorts come in some of this season’s hottest colors. Find a store near you here.
Underwater Ballet of Crystal and Clouds
Director William Snieg creates beautiful imagery by submerging crystal ware in water and dropping billows of color dye to create these fantastic clouds of color that when reversed uncover the treasured crystal. The resulting footage is mesmerizing with the richly saturated colors set to a pristine white background.
Enjoy 
In Dramatic Fashion
Lisa from In Dramatic Fashion tries out !iT’s Harvest Crop in Cerise Rails.
“I wore this outfit for a normal, busy jeans and t-shirt day last week (I added the heels later.) My initial reaction upon seeing these jeans was whoa! I have other bright colored pants, but hadn’t dipped into the pattern pant trend. Thankfully, the vertical stripes of this pair are incredibly flattering, and adding coordinating pieces and accessories is a no brainer. They obviously stand out more, and feel more dressed up, than traditional blue jeans, but are just as easy and comfortable. Walking around the city they made me stand a little taller, and I caught more than a handful of people staring at my legs rather than my face.” Continue Reading →
The best thing about white pants is that everything pops with white, colors look more vibrant and darks look more saturated. What makes white so fun is the accessorizing one can do with white pants, bold shoes can easily become the focal point of your outfit, belts and jewelry stand out more, nail polish becomes more eye catching, and that bag you love that may be hard to style with lots of outfits, not so with white, most everything goes with white. So this summer have fun, white !iT out and show some love to the usually-more-subtle features of your outfits.
New Release! LP’s album “Into The Wild”
LP first caught our ear on the Citibank commercial scored to her single “Into the Wild”, but it didn’t stop there, after searching for more and eventually only finding videos of her live performances we found ourselves scrounging to get more from this L.A based singer-songwriter-artist. The long awaited album “Into The Wild (Live At EastWest Studios)” is out now and doesn’t disappoint! Continue Reading →
Get Familiar With The !iT Fits!
We’ve made this super helpful fit guide to help you find your perfect fit in !iT. And if you are wondering how to get the best measurement in !iT see our How to Measure Guide. Continue Reading →
Blackberry, Blueberry, and Raspberry Breakfast Smoothie from Island Menu & Anthology
With Spring in full stride, our craving for cool tasty snacks has returned and what better way to satisfy than with a smoothie? From our friends over at Anthology and Island Menu, we have a delicious recipe that you can whip up with ease.
TGIF Music
Sometimes it takes music to make a Friday feel like a Friday. Here is a new track to satisfy your music craving.
Pixie Geldof is a london native who has already flourished in several careers and can now include “musician” to her already impressive resume with her new band, Violet. Pixie describes the band as a “dreamy grunge act with big melodic vocals”. Their first single “Y.O.U” is available now on sound cloud. Give it a listen and let us know what you think.
Garance Doré: Pardon My French
We have followed Garance Doré for some time now, loving her blog and fashion sense. That’s why we have been so excited about her recent collaboration with Net-a-Porter to film her fashion week adventures in New York and Paris. The French photographer/blogger/fashionista is doing something not yet common in the blogosphere, she is pushing the boundaries to incorporate a mini series that lets people join her in her life in fashion.
Her accent is beyond charming and the show is super cute and chic. Make sure to check out all 4 episodes on her YouTube channel here.
Swatch + Kideaki Kawashima
As part of the new Swatch Art & Fashion Collection, iconic Swiss watch maker Swatch has collaborated with the acclaimed Japanese artist, Hideaki Kawashima, whose highly stylized images of women are both enigmatic and tender.
